Studies show that buyers prefer quick responses to pricing questions. In fact, a price delivered within 5 minutes is 21X more likely to result in a sale than one delivered hours or days later 1.
Many print estimating software systems are simply not geared to deliver this kind of responsiveness. Indeed, the rise of many online ordering systems is predicated on delivering not just timely but instant prices. Print estimating is no longer about just the price but how fast it takes to deliver it to the print buyer.
The Pressero storefront software and the eDocBuilder VDP and personalization system are both used by print service providers (PSP) to deliver an instant, responsive online experience to print buyers.